The Acquisitive Self, Minus the Self

~ article by Natasha Vargas-Cooper (edited)rich

Thanks to the exhibition-friendly canons of social media, the scions of excess are back and flaunting it, baby—and it’s an entirely underwhelming display. These aren’t the out-of-sight rich but their twenty-something children, ‘funemployed’ trust-funders flouting their parents’ wealth-whispers code of silence. With acres of unproductive time on their hands, bored rich kids are using their gold-plated i-Phones to post images of their baubles of privilege, their chemical stimulants of preference, and their outlandish bar tabs on Instagram, the photo-sharing service of the moment…

“They have more money than you do and this is what they do,” goes the tagline of Rich Kids of Instagram (#RKOI for short.)

Around about the dozenth selfie featuring a buff and/or emaciated scion nestled into a private jet with a bottle of Cristal and a $10,000 clip of cash (“Always make sure to tip your pilot and co-pilot 10k. #rulesofflyingprivate”), you can’t help but wonder, “Is that all there is ?”…

Why should we look ? The pay-offs for the non-rich civilian viewer are oddly perfunctory. After all of the social mythologies we’ve lovingly constructed to envelop the delusions of the 1 percent, this is the lurid end-of-the-rainbow pay-off they’ve decided to lord over the rest of us—a fistful of watches, car interiors, and European spa photos…

rkoi

FULL ARTICLE : https://thebaffler.com/salvos/acquisitive-self-minus-self

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